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  "Mr. Music of Memphis"
  
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Berl Olswanger

Berl Olswanger
"Mr. Music of Memphis"
Berl Olswanger
 

The forgotten classic piano rags and blues of Berl Olswanger are reentering the world. University of Memphis record label High Water Records has recently acquired the right to reissue the recordings and bring back the sounds that brought joy to Memphians starting in the 1920s. Berl's first record Berl Olswanger at the Piano, cut in 1953 in the WMCT studios, will be released on March 17.

Born in 1917, Berl Olswanger grew up surrounded by the sounds of Memphis. He quickly developed an affinity for the piano, and honed his talent playing nightclubs throughout the city. After a stint on WMC radio, he joined the tour of the George Olsen Orchestra, which led him to Hollywood. While there, Olswanger played for legendary acts like Bing Crosby and Bob Hope. When the crisis of the second World War landed him in the Navy, Admiral "Bull" Halsey quickly placed Olswanger in charge of all music and entertainment for the South Pacific. Though he was later offered the opportunity to travel elsewhere with his music, Olswanger decided to return to his beloved hometown. During the rest of his life in Memphis, Olswanger opened several music stores, influenced local music education, composed famous jingles for King Cotton Franks and Kraus Cleaners, and wrote classic songs like "The Man Who Stole My Beale Street Gal." His life was legendary on both a local and national scale, and eventually earned him the title "Mr. Music of Memphis."

The Olswanger family has given High Water Records of the University of Memphis the incredible opportunity to reissue Mr. Olswanger's work. Dr. David Evans, professor of ethnomusicology, and Dr. Richard Ranta, founding dean of the College of Communication and Fine arts, formed High Water Records as a way to preserve classic Memphis and Delta music for generations to come. Now managed by Ben Yonas, professor of music business, and his music industry students the label continues to thrive and fulfill that purpose. Through the release of Berl Olswanger at the Piano, students studying the music industry have the opportunity to learn music marketing directly through an icon of Memphis music history, and pass on his work to a new generation.





 
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